Uber launches Uber Intelligence, an insights platform that lets advertisers tap into Uber's data about customer trips and deliveries (Lara O'Reilly/Business Insider)
PositiveArtificial Intelligence
- Uber has launched Uber Intelligence, an insights platform designed for marketers to utilize data from customer trips and deliveries. This new tool, developed in partnership with LiveRamp, aims to enhance advertising strategies by allowing targeted ad placements based on user behavior and preferences.
- This development is significant for Uber as it diversifies its revenue streams beyond ride-hailing and food delivery services, positioning the company as a valuable data provider in the advertising space. It reflects Uber's ongoing efforts to leverage its extensive data for commercial benefits.
- The introduction of Uber Intelligence comes amid broader trends in the advertising industry, where data-driven strategies are increasingly essential. While Uber seeks to capitalize on its data assets, it also faces scrutiny over its AI-driven systems and legal challenges related to driver compensation, highlighting the complex landscape of technology and ethics in the gig economy.
— via World Pulse Now AI Editorial System
