Instagram launches Your Algorithm, which shows users an AI analysis of their activity to let them customize the topics shaping their Reels recommendations (Reece Rogers/Wired)

TechmemeWednesday, December 10, 2025 at 1:43:54 PM
Instagram launches Your Algorithm, which shows users an AI analysis of their activity to let them customize the topics shaping their Reels recommendations (Reece Rogers/Wired)
  • Instagram has introduced a new feature called 'Your Algorithm,' which allows users to receive an AI analysis of their activity, enabling them to customize the topics that influence their Reels recommendations. This initiative aims to enhance user engagement by providing more control over content visibility.
  • This development is significant for Instagram as it seeks to retain user attention in a competitive social media landscape. By allowing users to tailor their content experience, Instagram aims to foster a more personalized and engaging environment, potentially increasing user retention and interaction with the platform.
  • The introduction of 'Your Algorithm' reflects a broader trend among social media platforms to empower users with greater control over their content consumption. This move aligns with ongoing efforts to enhance user agency, as seen in other recent updates such as extended video durations for Reels and the generation of SEO-friendly headlines for posts, indicating a shift towards more user-centric features.
— via World Pulse Now AI Editorial System

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