Instagram’s new ‘Your Algorithm’ tool gives you more control over the Reels you see

TechCrunchWednesday, December 10, 2025 at 1:30:00 PM
  • Instagram has launched a new feature called 'Your Algorithm' that allows users to customize the topics they want to see more or less of in their Reels recommendations. This tool aims to enhance user control over content visibility, adapting suggestions based on individual preferences.
  • This development is significant for Instagram as it reflects the platform's commitment to improving user experience and engagement. By providing users with more control, Instagram seeks to foster a more personalized environment, potentially increasing user satisfaction and retention.
  • The introduction of this feature aligns with broader trends in social media, where platforms are increasingly focusing on user customization and control over content. Similar initiatives by competitors like TikTok, which allows users to manage AI-generated content visibility, highlight a growing emphasis on personalized user experiences across social media platforms.
— via World Pulse Now AI Editorial System

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