Do Vision-Language Models Understand Visual Persuasiveness?

arXiv — cs.CVMonday, November 24, 2025 at 5:00:00 AM
  • Recent research has examined whether Vision-Language Models (VLMs) comprehend visual persuasion, which influences human attitudes and decisions. A new dataset was created for binary persuasiveness judgment, introducing a taxonomy of Visual Persuasive Factors (VPFs) that includes various levels of visual cues. The analysis indicates that VLMs tend to overestimate high persuasiveness and struggle with low/mid-level features, while high-level semantic alignment is a strong predictor of human judgment.
  • Understanding visual persuasion is crucial for enhancing the effectiveness of VLMs in applications such as marketing, education, and social media, where visual content significantly impacts audience perception. The findings suggest that improving VLMs' ability to recognize and interpret persuasive visual elements could lead to more effective communication strategies and user engagement.
  • This inquiry into visual persuasion aligns with ongoing advancements in AI, particularly in enhancing VLMs through frameworks like Agentic Video Intelligence and self-evolving models. As the field progresses, addressing the cognitive biases and limitations of current models will be essential for developing more nuanced AI systems capable of understanding complex human interactions and decision-making processes.
— via World Pulse Now AI Editorial System

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