More ads are coming to App Store search results, but Apple promises they will be "relevant"

TechSpotThursday, December 18, 2025 at 3:04:00 PM
More ads are coming to App Store search results, but Apple promises they will be "relevant"
  • Apple has announced that it will increase the number of ads displayed in App Store search results starting next year, aiming to enhance opportunities for advertisers while ensuring that ads remain relevant to user searches. The company has committed to not displaying irrelevant ads, regardless of the advertisers' bids.
  • This development is significant for Apple as it seeks to expand its advertising revenue streams, particularly through Apple Ads, while maintaining user trust by promising relevant advertising experiences in its App Store.
  • The move comes amid ongoing scrutiny from regulatory bodies regarding Apple's advertising practices and its classification under the Digital Markets Act, as the company navigates competitive pressures and regulatory challenges in the tech landscape.
— via World Pulse Now AI Editorial System

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