Europe wants to kill the cookie pop-ups they created, for real this time
PositiveArtificial Intelligence
- The European Commission has officially included plans to amend the ePrivacy Directive in its 'Digital Package' proposal, which aims to simplify cookie consent for users and businesses alike.
- This development is significant as it seeks to reduce the regulatory burden on the web industry, potentially fostering innovation and improving user experience by eliminating cumbersome cookie pop
- However, this move comes amid criticism regarding the Commission's recent actions perceived as a rollback of digital protections, raising concerns about the balance between regulation and innovation in the EU.
— via World Pulse Now AI Editorial System

