Meta centralizes Facebook and Instagram support, tests AI support assistant

TechCrunchThursday, December 4, 2025 at 5:00:00 PM
  • Meta has centralized support for Facebook and Instagram by launching a new support hub that connects users to security tools, account recovery options, and an AI assistant. This initiative aims to streamline user assistance and improve overall experience across its platforms.
  • The introduction of an AI support assistant is significant for Meta as it seeks to enhance user engagement and satisfaction, addressing long-standing issues with its support system. This move reflects the company's commitment to leveraging technology to improve service delivery.
  • This development occurs amid broader efforts by Meta to consolidate its position in the AI landscape, including the testing of personalized AI features and the removal of competing chatbots from WhatsApp. Such strategies indicate Meta's focus on innovation while navigating competitive pressures in the tech industry.
— via World Pulse Now AI Editorial System

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