Amazon Has New Frontier AI Models—and a Way for Customers to Build Their Own

Amazon has launched on-premises Nvidia ‘AI Factories’ in collaboration with Nvidia, integrating AWS technology with Nvidia's advanced AI chips to enhance its artificial intelligence capabilities. This initiative aims to provide businesses with robust AI solutions tailored for on-site deployment.

AWS has launched Nova Forge, a new platform that enables businesses to develop custom AI models using their own data while leveraging the foundational capabilities of existing models. This initiative marks a significant step in AWS's commitment to advancing AI technology for enterprises.

Amazon unveiled new AI chips and models during its AWS Re:Invent conference, showcasing advancements in artificial intelligence technology. This launch is part of Amazon's ongoing efforts to enhance its cloud services and AI capabilities, aiming to meet growing demand in the tech industry.

Sanjay Bhakta, the chief product and technology officer at Condé Nast, announced the company's intention to leverage Amazon's 'out-of-the-box' capabilities as they transition from on-premises solutions to cloud-based services during an interview on Bloomberg Tech with Ed Ludlow.

AWS re:Invent Day 2 showcased significant advancements in artificial intelligence, with Amazon unveiling new Nova models, Trainium3 servers, and an expansion of Bedrock's capabilities. These updates are part of Amazon's strategy to enhance its AI offerings and compete more effectively in the market.

Amazon has withdrawn its AI-generated dubs for popular anime series following significant backlash from fans and critics who deemed the quality unacceptable. The decision reflects the company's acknowledgment of the negative reception and the potential impact on its reputation in the entertainment sector.

Swami Sivasubramanian, vice president for Agentic AI at AWS, discussed the transformative impact of new AI 'frontier agents' during an interview on Bloomberg Tech, highlighting how these agents are reshaping software development at Amazon.

During the Black Friday weekend in 2025, referrals to retailer mobile apps via ChatGPT increased by 28% year-over-year, with Amazon capturing 54% of these referrals, according to a report by Apptopia. This surge highlights ChatGPT's growing role in directing traffic to e-commerce platforms during peak shopping periods.