Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54% (Sarah Perez/TechCrunch)

TechmemeTuesday, December 2, 2025 at 6:25:02 PM
Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54% (Sarah Perez/TechCrunch)
  • During the Black Friday weekend in 2025, referrals to retailer mobile apps via ChatGPT increased by 28% year-over-year, with Amazon capturing 54% of these referrals, according to a report by Apptopia. This surge highlights ChatGPT's growing role in directing traffic to e-commerce platforms during peak shopping periods.
  • The increase in referrals is significant for Amazon, as it underscores the effectiveness of AI-driven marketing strategies in enhancing customer engagement and driving sales. This trend may further solidify Amazon's dominance in the e-commerce sector.
  • The rise in ChatGPT referrals reflects a broader trend of AI integration in retail, as companies like Target are also leveraging AI technology to improve customer experiences. This shift indicates a growing reliance on AI tools to enhance shopping efficiency and engagement, amidst increasing competition from other tech firms.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended apps based on your readingExplore all apps
Continue Readings
All the biggest news from AWS’ big tech show re:Invent 2025
NeutralArtificial Intelligence
Amazon Web Services (AWS) is currently hosting its major tech conference, re:Invent 2025, where it is unveiling significant advancements in AI services and computing technologies. The event highlights AWS's ongoing commitment to innovation in the tech sector.
Amazon challenges competitors with on-premises Nvidia ‘AI Factories’
PositiveArtificial Intelligence
Amazon has launched on-premises Nvidia ‘AI Factories’ in collaboration with Nvidia, integrating AWS technology with Nvidia's advanced AI chips to enhance its artificial intelligence capabilities. This initiative aims to provide businesses with robust AI solutions tailored for on-site deployment.
Bending Spoons agrees to buy Eventbrite for $500M to revive stalled brand
NegativeArtificial Intelligence
Bending Spoons has agreed to acquire Eventbrite for $500 million, a significant reduction from the $1.76 billion valuation the events marketplace achieved during its 2018 IPO. This acquisition reflects Bending Spoons' strategy to revitalize struggling brands in the tech sector.
OpenAI CEO declares “code red” as Gemini gains 200 million users in 3 months
PositiveArtificial Intelligence
OpenAI CEO Sam Altman has declared a 'code red' for ChatGPT as Google’s Gemini 3 rapidly gains traction, amassing 200 million users within just three months of its launch. This shift marks a significant change in the competitive landscape of AI technologies, with Google now posing a formidable challenge to OpenAI's flagship product.
Kalshi raises $1B at $11B valuation, doubling value in under two months
PositiveArtificial Intelligence
Kalshi has successfully raised $1 billion in funding, achieving an impressive valuation of $11 billion, just two months after a previous $300 million round valued the company at $5 billion. This funding round was led by prominent investors Sequoia and CapitalG, reflecting strong market confidence in Kalshi's growth potential.
Google tests merging AI Overviews with AI Mode
NeutralArtificial Intelligence
Google is currently testing a new feature that merges AI Overviews with its AI Mode, aimed at enhancing the transition from traditional search to AI-driven chat interactions. This global test reflects the company's ongoing efforts to innovate its search capabilities by integrating advanced AI functionalities.
Amazon Debuts New AI Chips and Models at AWS Re:Invent | Bloomberg Tech 12/2/2025
PositiveArtificial Intelligence
Amazon unveiled new AI chips and models during its AWS Re:Invent conference, showcasing advancements in artificial intelligence technology. This launch is part of Amazon's ongoing efforts to enhance its cloud services and AI capabilities, aiming to meet growing demand in the tech industry.
No, ChatGPT is not starting to show users ads, says OpenAI
NegativeArtificial Intelligence
OpenAI has clarified that ChatGPT is not introducing advertisements, following a viral screenshot that suggested the chatbot was promoting the Peloton app during unrelated conversations. This misunderstanding arose from a post by AI enthusiast Kol Tregaskes, leading to concerns among users, including those who pay for the service.