Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54% (Sarah Perez/TechCrunch)
PositiveArtificial Intelligence

- During the Black Friday weekend in 2025, referrals to retailer mobile apps via ChatGPT increased by 28% year-over-year, with Amazon capturing 54% of these referrals, according to a report by Apptopia. This surge highlights ChatGPT's growing role in directing traffic to e-commerce platforms during peak shopping periods.
- The increase in referrals is significant for Amazon, as it underscores the effectiveness of AI-driven marketing strategies in enhancing customer engagement and driving sales. This trend may further solidify Amazon's dominance in the e-commerce sector.
- The rise in ChatGPT referrals reflects a broader trend of AI integration in retail, as companies like Target are also leveraging AI technology to improve customer experiences. This shift indicates a growing reliance on AI tools to enhance shopping efficiency and engagement, amidst increasing competition from other tech firms.
— via World Pulse Now AI Editorial System


