LLM-Generated Ads: From Personalization Parity to Persuasion Superiority

arXiv — cs.CLThursday, December 4, 2025 at 5:00:00 AM
  • A recent study explored the effectiveness of large language models (LLMs) in generating personalized advertisements, revealing that LLMs achieved statistical parity with human experts in crafting ads tailored to specific personality traits. The research involved two studies, one focusing on personality-based ads and the other on universal persuasion principles, with a total of 1,200 participants.
  • This development is significant as it demonstrates the potential of LLMs to match human creativity in advertising, suggesting that businesses could leverage AI to enhance their marketing strategies and reach diverse audiences more effectively.
  • The findings contribute to ongoing discussions about the capabilities of AI in replicating human-like decision-making and creativity, as seen in other studies where LLMs mirrored human cooperation in game theory and exhibited social decision-making patterns similar to humans, indicating a growing intersection between AI and human behavioral understanding.
— via World Pulse Now AI Editorial System

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