Google rolls out Preferred Sources globally, letting users customize "top stories" in Search, and launches highlighted links from users' news subscriptions (Barry Schwartz/Search Engine Land)
PositiveArtificial Intelligence

- Google has announced the global rollout of its Preferred Sources feature, allowing users to customize their 'top stories' in Search, following its initial launch in the US and India last August. This update also includes highlighted links from users' news subscriptions, enhancing the personalization of news content.
- This development is significant for Google as it seeks to improve user engagement and satisfaction by providing tailored news experiences. By allowing users to select their preferred sources, Google aims to strengthen its position in the competitive news aggregation market.
- The introduction of Preferred Sources aligns with Google's broader strategy to enhance user experience through personalization and AI-driven features. This move comes amid ongoing discussions about the role of AI in content curation, as Google also tests AI-powered article overviews and faces scrutiny over its advertising practices in AI Mode, reflecting the complexities of balancing innovation with user trust.
— via World Pulse Now AI Editorial System





