Tim Sweeney says it "makes no sense" for stores like Steam to label games that are made using AI, since AI "will be involved in nearly all future production" (Alex Forbes-Calvin/GamesIndustry.biz)

TechmemeThursday, November 27, 2025 at 11:35:07 PM
Tim Sweeney says it "makes no sense" for stores like Steam to label games that are made using AI, since AI "will be involved in nearly all future production" (Alex Forbes-Calvin/GamesIndustry.biz)
  • Tim Sweeney, CEO of Epic Games, has criticized the practice of labeling games made with AI on platforms like Steam, stating that it is illogical as AI will play a significant role in nearly all future game production. He argues that such labels are unnecessary and misleading in the evolving landscape of game development.
  • This statement reflects Sweeney's position on the integration of AI in gaming, emphasizing that the technology is becoming ubiquitous. His comments challenge existing policies that require developers to disclose AI usage, suggesting that these measures may hinder innovation rather than promote transparency.
  • The debate around AI in gaming is intensifying, with industry leaders like Sweeney questioning the relevance of AI labels as generative tools become standard. This discussion highlights broader concerns about the implications of AI in creative fields, including the potential for stifling creativity and the need for clear guidelines as the technology continues to advance.
— via World Pulse Now AI Editorial System

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Epic CEO Tim Sweeney urges Steam to remove Made with AI tags from game listings
NeutralArtificial Intelligence
Epic Games CEO Tim Sweeney has called on Steam to eliminate its newly introduced 'Made with AI' tags from game listings, arguing that AI should not be singled out as it is merely another tool for developers. This initiative by Steam aims to enhance transparency regarding the use of generative AI in game development, requiring publishers to disclose AI-generated content in their games.