Google airs AI-generated ad without AI label, citing viewer apathy

THE DECODERFriday, October 31, 2025 at 8:23:06 PM
Google airs AI-generated ad without AI label, citing viewer apathy
Google's recent advertisement for its AI search tool, created entirely using its AI video tool Veo 3, has sparked controversy due to the lack of disclosure regarding its AI-generated nature. This decision, attributed to concerns about viewer apathy towards AI, raises important questions about transparency in advertising and the ethical implications of using AI in marketing. As consumers become more aware of AI's role in content creation, this incident highlights the need for clear communication from companies about the technologies they employ.
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