A Facebook test makes link-sharing a paid feature for creators

EngadgetWednesday, December 17, 2025 at 10:46:32 PM
A Facebook test makes link-sharing a paid feature for creators
  • Facebook is testing a new feature that requires creators to pay for link-sharing, marking a significant shift in how content distribution is managed on the platform. This move is part of a broader strategy by Meta to monetize various aspects of its services, particularly for creators who rely on link-sharing for audience engagement.
  • This development is crucial for Facebook as it seeks to enhance revenue streams while also addressing the needs of content creators. By introducing a paid feature, Facebook aims to provide additional tools for creators, potentially improving their content visibility and engagement.
  • The introduction of paid link-sharing reflects ongoing trends in social media monetization, where platforms are increasingly looking to balance user engagement with revenue generation. This aligns with Meta's recent initiatives to simplify user experiences and enhance privacy options, particularly in the EU, where regulatory pressures are prompting changes in data-sharing practices.
— via World Pulse Now AI Editorial System

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