Priced at Zero: How Brazil’s Méliuz Turned to Bitcoin to Escape a Treasury Trap
PositiveCryptocurrency

- Brazil’s Méliuz has implemented a bitcoin treasury strategy, inspired by Metaplanet, with 66% shareholder approval, to counteract negative returns from government bonds. This move marks a significant shift in the company's financial strategy as it seeks to leverage cryptocurrency for stability.
- The adoption of bitcoin as a treasury asset is crucial for Méliuz, as it aims to mitigate risks associated with traditional government bonds, which have been yielding negative returns. This strategy could enhance the company's financial resilience and attract investor confidence.
- The trend of companies turning to bitcoin as a treasury asset reflects a broader shift in corporate finance, where firms are increasingly viewing cryptocurrencies as viable alternatives to traditional assets. This shift is underscored by the challenges faced by other companies in the cryptocurrency space, highlighting the volatility and risks inherent in such strategies.
— via World Pulse Now AI Editorial System







