Thierry Henry Promoting ‘Yellowstone’? Paramount Partners With Arsenal Soccer Club On Marketing Deal After Winning UK Champions League Rights

DeadlineFriday, November 28, 2025 at 9:30:13 AM
Thierry Henry Promoting ‘Yellowstone’? Paramount Partners With Arsenal Soccer Club On Marketing Deal After Winning UK Champions League Rights
  • Paramount+ has entered a marketing partnership with Arsenal Soccer Club following its recent acquisition of Champions League broadcasting rights in the UK for over $1 billion. This collaboration aims to engage Arsenal players, club legends, and supporters in promotional activities, potentially featuring Thierry Henry and Taylor Sheridan.
  • This development is significant for Paramount as it not only enhances its brand visibility through association with a prestigious soccer club but also leverages the excitement surrounding the Champions League to attract a wider audience to its streaming platform.
  • The partnership reflects a growing trend of media companies seeking to integrate sports and entertainment, highlighting the increasing importance of strategic alliances in the competitive landscape of broadcasting rights and marketing, particularly in the context of major sporting events.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended apps based on your readingExplore all apps
Continue Readings
Andy Garcia on Going Head-to-Head With Billy Bob Thornton on ‘Landman’ and Why Taylor Sheridan Wrote the Cartel Boss Role for Him
NeutralEntertainment
Andy Garcia made his debut as Gallino, a cartel boss, in the Season 1 finale of 'Landman,' which aired on Paramount+. In the latest episode, he confronts Tommy, played by Billy Bob Thornton, showcasing a tense dynamic between the two characters. Taylor Sheridan, the show's creator, specifically wrote this role for Garcia, highlighting the character's complexity and depth.
Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights
PositiveEntertainment
Paramount+ has signed a marketing deal with Arsenal Soccer Club shortly after securing the rights to broadcast Champions League matches in the U.K. for over $1 billion. This partnership aims to engage Arsenal's players, legends, and supporters in promotional activities, enhancing the streaming service's visibility in the competitive sports market.