Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights

VarietyFriday, November 28, 2025 at 11:16:45 AM
Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights
  • Paramount+ has signed a marketing deal with Arsenal Soccer Club shortly after securing the rights to broadcast Champions League matches in the U.K. for over $1 billion. This partnership aims to engage Arsenal's players, legends, and supporters in promotional activities, enhancing the streaming service's visibility in the competitive sports market.
  • This development is significant for Paramount+ as it strengthens its foothold in British soccer, leveraging Arsenal's popularity to attract subscribers and enhance brand loyalty. The collaboration is expected to create unique content and experiences for fans, further integrating the service into the sports community.
  • The move reflects a broader trend of streaming platforms investing heavily in sports rights and partnerships to differentiate themselves in a crowded market. As competition intensifies, securing exclusive content like Champions League matches and aligning with prominent clubs like Arsenal may be crucial for Paramount+ to maintain and grow its subscriber base.
— via World Pulse Now AI Editorial System

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