Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

VarietyThursday, October 23, 2025 at 9:00:00 AM
Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media
Amazon Web Services is making waves in the advertising sector with the launch of its new real-time bidding service, AWS RTB Fabric. This innovative platform aims to streamline the buying and selling of digital ad inventory through rapid auctions, which could significantly enhance how marketers and media outlets operate. This development is crucial as it positions Amazon at the forefront of tech-driven advertising solutions, potentially reshaping the landscape for advertisers looking for efficiency and effectiveness.
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