Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap

VarietyWednesday, October 22, 2025 at 7:44:03 PM
Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap
Disney is gearing up for an exciting advertising season with plans for a May 12 upfront showcase, marking its return to Super Bowl advertising after two decades. This event will highlight Disney's ad-tech and sports offerings, providing advertisers with a comprehensive view of its content slate. This is significant as it not only showcases Disney's commitment to innovation in advertising but also signals a major opportunity for brands to connect with audiences during one of the biggest sporting events in the world.
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