Netflix Deepens Southeast Asia Commitment With JAFF Partnership, APROFI Deal and Creative Initiatives

VarietyTuesday, December 2, 2025 at 11:30:57 PM
Netflix Deepens Southeast Asia Commitment With JAFF Partnership, APROFI Deal and Creative Initiatives
  • Netflix has announced a significant commitment to Southeast Asian storytelling through a two-year partnership with the Indonesian Producers Association (APROFI) and the launch of its Creative Asia program at the Jogja-Netpac Asian Film Festival (JAFF). This initiative aims to enhance the production and promotion of local content in the region.
  • This development is crucial for Netflix as it seeks to deepen its engagement with Southeast Asian audiences, reflecting a strategic move to capitalize on the growing interest in regional narratives, which has seen a nearly 50% increase in global viewership of Southeast Asian content from 2023 to 2024.
  • The partnership aligns with broader trends in the Southeast Asian film industry, where initiatives like the JAFF Market and collaborations with organizations such as the Asian Film Awards Academy are fostering a vibrant ecosystem for filmmakers. This momentum highlights an increasing appetite for diverse storytelling and collaboration within the region's creative sectors.
— via World Pulse Now AI Editorial System

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