BBC Studios Productions Boss Aiming To Replicate ‘Dancing With The Stars’ TikTok & YouTube Success On Other Shows
PositiveEntertainment
- BBC Studios Productions, led by Zai Bennett, is exploring ways to replicate the success of 'Dancing with the Stars' on platforms like TikTok and YouTube, which have attracted a younger audience to the show. This initiative follows the conclusion of the latest season, which saw a significant increase in viewership among new demographics.
- The focus on leveraging social media platforms is crucial for BBC Studios as it seeks to engage younger viewers and adapt to changing consumption habits in the entertainment industry. This strategy reflects a broader trend of traditional media companies embracing digital platforms to remain relevant.
- The growing influence of platforms like TikTok in shaping audience preferences highlights a shift in how entertainment is consumed, with data tools being developed to enhance connections between social media and television. This evolution underscores the importance of integrating digital strategies into traditional programming to capture and retain viewership.
— via World Pulse Now AI Editorial System
