YouTube steps up its shopping game with help from influencers

Los Angeles TimesSaturday, October 18, 2025 at 10:00:00 AM
YouTube steps up its shopping game with help from influencers
YouTube is enhancing its role as a key player in the shopping landscape, especially as the holiday season approaches. By collaborating with influencers, the platform is helping brands and retailers connect with consumers more effectively. This shift not only benefits businesses looking to boost sales but also provides viewers with engaging content that can guide their purchasing decisions.
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