Showtime Acquires ‘The Guest’ & ‘Coldwater’ From ITV Studios As British Buying Spree Continues

Showtime is making waves in the world of British drama by acquiring two new series, 'The Guest' and 'Coldwater', from ITV Studios. This move comes on the heels of their recent acquisition of the BBC Studios drama 'Reunion'. While many U.S. networks have shied away from British content in recent years, Showtime's bold strategy signals a renewed interest in high-quality international storytelling. This is significant not only for the network but also for the broader landscape of television, as it highlights a potential shift in viewer preferences and the increasing value of diverse narratives.