Banijay Boss Marco Bassetti on Navigating Industry Headwinds, Leveraging Hit Franchises and Banking on Live Entertainment
PositiveEntertainment

Marco Bassetti, the head of Banijay Entertainment, is set to receive the Variety Vanguard Award at the Mipcom conference, highlighting his significant contributions to the industry. While he prefers to focus on business success and profit margins rather than accolades, this recognition underscores his leadership in navigating industry challenges and leveraging popular franchises. Bassetti's calm demeanor and strategic vision are pivotal as live entertainment continues to evolve, making this award not just a personal achievement but a testament to the resilience and innovation within the entertainment sector.
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