‘I’m not just putting on nice plays’: Hollywood star Alan Cumming’s plan to reignite theatre in the Scottish Highlands

Alan Cumming's recent appointment as artistic director of Pitlochry Festival Theatre marks a significant shift in the cultural landscape of the Scottish Highlands. His vision to rejuvenate theatre with both prominent and emerging talents resonates with broader trends in the arts, where established figures are increasingly stepping into leadership roles to inspire new creative directions. This mirrors the journey of master perfumer Francis Kurkdjian, who has also made waves in his field by blending tradition with innovation. Cumming's plans, while still speculative, suggest a potential for attracting high-profile actors, reflecting a growing interest in regional theatre as a vibrant alternative to urban stages.