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Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee

VarietyThursday, July 10, 2025 at 12:00:00 PM
Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
Three emerging media-measurement companies—Comscore, iSpot, and VideoAmp—just got a big thumbs-up from a TV-industry auditing group, signaling they're now credible alternatives to Nielsen for tracking TV audiences. This could shake up the long-dominated measurement game.
Editor’s Note: For years, Nielsen has been the go-to for TV ratings, but critics say it’s outdated in today’s fragmented streaming world. This endorsement gives advertisers and networks more trusted options, which could mean better data, fairer ad pricing, and maybe even a little healthy competition to push the industry forward.
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