Shuainan (Shannon) Yang Is Developing an International Path for the Next Generation of Vertical Micro-Drama Makers
PositiveEntertainment
- Shuainan (Shannon) Yang is spearheading the development of an international path for vertical micro-drama makers, a burgeoning sector in China that generated approximately $5.2 billion in 2023. This innovative format, characterized by one- to two-minute episodes designed for vertical viewing on smartphones, is now making inroads into Hollywood, where it is projected to reach $1.3 billion in revenue by 2025.
- This initiative is significant for Yang as it positions her at the forefront of a cultural shift in entertainment consumption, particularly among younger audiences who favor quick, engaging content. By bridging the gap between Chinese and Hollywood markets, Yang aims to establish a new standard for storytelling that resonates globally.
- The rise of vertical micro-dramas comes at a time when China's traditional theatrical market is witnessing a decline in younger moviegoers, with audiences under 24 years old now comprising only 15% of ticket sales. This shift highlights a broader trend in entertainment consumption, where shorter, mobile-friendly formats may capture the attention of a demographic increasingly disenchanted with conventional cinema.
— via World Pulse Now AI Editorial System
