From Broadway to blockbuster: How Universal built a multimillion-dollar 'Wicked' empire

Los Angeles TimesFriday, November 21, 2025 at 11:00:00 AM
  • Universal's 'Wicked' franchise continues to thrive, with the recent sequel 'Wicked: For Good' achieving a remarkable $30.8 million in previews, the highest pre-opening gross of the year. This success underscores the franchise's strong appeal and the studio's effective marketing strategies.
  • The financial performance of 'Wicked: For Good' is significant for Universal as it solidifies the franchise's status as a key asset in their portfolio, contributing to a multimillion-dollar empire built around beloved stories and characters.
  • The integration of 'Wicked' into popular culture, exemplified by collaborations with shows like 'Dancing With The Stars', highlights the franchise's cultural relevance and Universal's innovative approach to cross-promotion, further enhancing audience engagement and box office potential.
— via World Pulse Now AI Editorial System

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