From Broadway to blockbuster: How Universal built a multimillion-dollar 'Wicked' empire
PositiveEntertainment
- Universal's 'Wicked' franchise continues to thrive, with the recent sequel 'Wicked: For Good' achieving a remarkable $30.8 million in previews, the highest pre-opening gross of the year. This success underscores the franchise's strong appeal and the studio's effective marketing strategies.
- The financial performance of 'Wicked: For Good' is significant for Universal as it solidifies the franchise's status as a key asset in their portfolio, contributing to a multimillion-dollar empire built around beloved stories and characters.
- The integration of 'Wicked' into popular culture, exemplified by collaborations with shows like 'Dancing With The Stars', highlights the franchise's cultural relevance and Universal's innovative approach to cross-promotion, further enhancing audience engagement and box office potential.
— via World Pulse Now AI Editorial System
