‘Wicked: For Good’ $330M Promo Push Second Highest For Hollywood Tentpole; Sequel Eyes Best Non-Holiday Monday B.O. YTD With $14M+
PositiveEntertainment

- Universal's 'Wicked: For Good' has achieved a remarkable box office performance, grossing $150 million in its opening weekend in North America and a total of $226 million globally, marking the largest debut for a Broadway adaptation. The film's promotional campaign, valued at $330 million, involved over 400 global brand partners, generating 15 billion impressions.
- This significant financial success underscores Universal's strategic investment in the 'Wicked' franchise, which has proven to resonate strongly with audiences, leading to a robust opening that surpasses the original film's performance.
- The success of 'Wicked: For Good' reflects a broader trend in the entertainment industry where adaptations of popular stage musicals are increasingly becoming box office hits, revitalizing the market and indicating a strong appetite for musical content among moviegoers.
— via World Pulse Now AI Editorial System






