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Bristol-Myers Squibb and Pfizer plan to sell the widely used blood thinner Eliquis directly to patients at a discounted cash price

Dow Jones - HealthThursday, July 17, 2025 at 10:30:00 AM
PositiveHealthHealthcare Innovation
Bristol-Myers Squibb and Pfizer plan to sell the widely used blood thinner Eliquis directly to patients at a discounted cash price
Big pharma players Bristol-Myers Squibb and Pfizer are shaking things up by offering their blockbuster blood thinner Eliquis directly to patients—no insurance middleman—at a lower cash price. This move comes after talks with the Trump administration, suggesting a push to sidestep traditional drug pricing hurdles.
Editor’s Note: If you’ve ever winced at pharmacy prices, this could be a game-changer. Cutting out insurers might mean real savings for some patients, especially those paying out of pocket. But it also raises questions: Will this model pressure insurers to lower costs, or is it just a workaround for a broken system? Either way, it’s a sign that drug pricing—a hot-button issue—is ripe for disruption.
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