Is brain rot real? Researchers warn of emerging risks tied to short-form video

NBC NewsWednesday, December 3, 2025 at 10:57:46 PM
NeutralHealth
Is brain rot real? Researchers warn of emerging risks tied to short-form video
  • Researchers are investigating the potential cognitive risks associated with the rise of short-form video content on social media, which has become a dominant format in recent years. The study aims to understand how this engaging, algorithm-driven medium may be altering brain function and structure.
  • This development is significant as it raises concerns about the long-term effects of consuming short-form videos, particularly on attention spans and cognitive health, prompting a need for further research into its implications for users, especially younger audiences.
  • The exploration of how the brain adapts and rewires itself throughout life, as highlighted by recent studies identifying distinct developmental epochs, underscores the importance of understanding the impact of modern media consumption on cognitive processes and overall brain health.
— via World Pulse Now AI Editorial System

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