Lululemon struggles to reverse concerning customer behavior

TheStreetThursday, December 18, 2025 at 3:07:00 PM
Lululemon struggles to reverse concerning customer behavior
  • Lululemon is facing significant challenges as it attempts to address troubling customer behavior in its stores, which has raised concerns about the company's future performance. The retailer is grappling with declining sales and a shift in consumer expectations, exacerbated by rising operational costs and the growth of e-commerce.
  • This situation is critical for Lululemon as it navigates a competitive retail landscape, with the departure of CEO Calvin McDonald set for the end of January, amid scrutiny from founder Chip Wilson. The leadership change may impact the company's strategy and its ability to regain customer loyalty.
  • The broader retail sector is experiencing similar challenges, with other companies also reporting declines in shopper activity and store closures. This trend highlights a significant shift in consumer behavior and the ongoing struggle of traditional retailers to adapt to a rapidly changing market environment.
— via World Pulse Now AI Editorial System

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