Lululemon Is Having an Identity Crisis. Its Founder Blames the CEO.

The Wall Street JournalSaturday, November 29, 2025 at 1:00:00 AM
Lululemon Is Having an Identity Crisis. Its Founder Blames the CEO.
  • Lululemon's founder, Chip Wilson, has publicly criticized the company's current leadership, particularly targeting the CEO, suggesting that the brand is experiencing an identity crisis. His remarks indicate a significant disconnect between the company's original vision and its present direction, as reported by The Wall Street Journal.
  • This development raises concerns about Lululemon's strategic direction and brand integrity, potentially affecting investor confidence and customer loyalty. Wilson's criticisms may signal deeper issues within the company's management and its ability to maintain its market position in the competitive athleisure sector.
— via World Pulse Now AI Editorial System

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