John Lewis ad kickstarts Christmas countdown to the tune of 90s club classic

The GuardianTuesday, November 4, 2025 at 12:01:13 AM
John Lewis ad kickstarts Christmas countdown to the tune of 90s club classic
John Lewis has officially launched its 2025 Christmas advert, tapping into nostalgia with the classic 90s track 'Where Love Lives.' This year's ad features a middle-aged dad, aiming to resonate with both older clubbers and their teenage children. By invoking fond memories, John Lewis hopes to create a festive atmosphere that encourages shoppers to embrace the holiday spirit, making it a significant moment for the brand as it connects generations through music and memories.
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