Farewell Amazon Fresh Stores, The U.K. Just Wasn’t That Into You

ForbesTuesday, September 23, 2025 at 5:08:44 PM
Farewell Amazon Fresh Stores, The U.K. Just Wasn’t That Into You
Amazon is closing all 19 of its Fresh stores in the U.K. after just four years, signaling a significant retreat from the British grocery market. This move raises questions about Amazon's commitment to the sector, especially as it had previously expressed intentions to grow its presence in the U.K. grocery landscape. The closure reflects the challenges faced by the company in adapting to local consumer preferences and competition, making it a noteworthy development in the retail industry.
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