We Want Fewer Ideas, Richer Stories: Coach Brand CEO
PositiveFinancial Markets
Todd Kahn, the CEO of Coach, recently shared insights on how the brand is resonating with Gen Z consumers, who are increasingly spending on fashion. He emphasized a strategy focused on fewer ideas but richer storytelling, particularly with their popular charms and sneakers. By keeping their bags priced between $200 and $500, Coach aims to attract this younger demographic while enhancing brand loyalty. This approach not only reflects changing consumer preferences but also highlights the importance of meaningful narratives in today's fashion industry.
— Curated by the World Pulse Now AI Editorial System