China’s retailers extend Singles’ Day to five weeks to revive spending
PositiveFinancial Markets

China's retailers are extending the Singles' Day shopping event to five weeks in an effort to boost consumer spending amid economic challenges. This move is significant as it reflects the retailers' adaptability and commitment to stimulating the economy, providing consumers with more opportunities to shop and take advantage of discounts. By lengthening this popular shopping period, businesses hope to attract more customers and increase sales, which is crucial for recovery in the retail sector.
— Curated by the World Pulse Now AI Editorial System