IKEA sales fall for second year as retailer makes aggressive price-cutting push

Investing.comThursday, October 16, 2025 at 7:36:48 PM
IKEA sales fall for second year as retailer makes aggressive price-cutting push
IKEA has reported a decline in sales for the second consecutive year, prompting the retailer to implement aggressive price-cutting strategies. This trend is significant as it reflects the challenges faced by the company in a competitive market, highlighting the impact of rising costs and changing consumer behaviors. The move to lower prices may attract more customers, but it also raises concerns about the company's profitability and long-term sustainability.
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