The Weird and Wonderful Consumer Trends Steering Brands Into 2026

The WSJ Dollar Index has decreased by 0.4%, marking a decline for two consecutive trading days, with the index currently standing at 95.73. This downward trend reflects ongoing fluctuations in the currency markets, impacting investor sentiment and economic forecasts.

The latest Market Talks from The Wall Street Journal provide insights into U.S. home prices and retail sales, indicating a complex landscape for financial services as the year comes to a close. Home sales have shown a positive trend, rising for the third consecutive month in November, driven by lower mortgage rates.

The latest Market Talks from The Wall Street Journal provide insights into U.S. home prices and retail sales, indicating a complex landscape for financial services as the year comes to a close. Home sales have shown a positive trend, rising for the third consecutive month in November, driven by lower mortgage rates.

U.S. natural gas futures surged as forecasts of colder weather alleviated concerns regarding weak demand anticipated for late December and early January. This positive shift in outlook has contributed to a notable increase in market activity surrounding natural gas.

The U.S. economy demonstrated robust growth in the third quarter of 2025, with a reported annual GDP increase of 4.3%, surpassing analysts' expectations. This growth reflects strong consumer spending and business investments during the July to September period, as detailed in a recent government report.

Gold futures have reached a new record high, marking another significant milestone in 2025, alongside silver, which also achieved a record price. This surge reflects a growing investor interest in precious metals as safe-haven assets amid economic uncertainties.

This holiday season, an increasing number of consumers are opting for secondhand gifts, reflecting a shift in attitudes towards used items as price-conscious shoppers embrace thrifting. The trend indicates a growing acceptance of pre-owned goods, driven by economic considerations.

Consumer sentiment in the U.S. has declined for the fifth consecutive month in December, driven by persistent concerns regarding job security and overall economic conditions, as reported by a monthly survey.