Apple’s ‘skinny’ iPhone falls flat with disappointing early sales

Financial TimesSaturday, November 22, 2025 at 11:00:06 AM
Apple’s ‘skinny’ iPhone falls flat with disappointing early sales
  • Apple's latest release, the iPhone Air, has experienced disappointing early sales, as consumers appear to prioritize better value and performance over the device's slim design. This trend indicates a potential shift in consumer preferences within the smartphone market.
  • The lackluster reception of the iPhone Air is significant for Apple, as it reflects challenges in maintaining its market dominance and could impact future product development strategies. The departure of key designer Abidur Chowdhury further complicates the situation, raising concerns about the future direction of the Air model.
  • This situation highlights a broader trend in the tech industry where design innovations may not always align with consumer demands for functionality and value. The departure of Chowdhury, who played a crucial role in the iPhone Air's development, underscores the difficulties Apple faces in sustaining its innovative edge amidst changing market dynamics.
— via World Pulse Now AI Editorial System

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