Nike Shakes Up Leadership Team as Turnaround Plan Continues
PositiveFinancial Markets

- Nike is restructuring its leadership team by introducing a new chief operating officer role and promoting the heads of its geographic regions to senior leadership positions as part of its ongoing turnaround strategy focused on performance sportswear.
- This leadership shake-up is significant for Nike as it aims to enhance operational efficiency and strengthen its market position in the competitive sportswear industry, responding to evolving consumer preferences and market dynamics.
- The move comes at a time when other brands, such as On, are successfully navigating market challenges and raising prices without losing consumer interest, highlighting the competitive pressures Nike faces in maintaining its brand relevance and market share.
— via World Pulse Now AI Editorial System
