'Back to Starbucks' Turnaround Plan Is Working, CEO Niccol Says

Bloomberg•Thursday, October 30, 2025 at 3:36:55 PM

Starbucks CEO Brian Niccol has announced that the company's 'Back to Starbucks' turnaround plan is successfully boosting sales and enhancing customer service. With a 1% increase in sales at established locations last quarter, Niccol highlighted key strategies such as restaurant renovations, the introduction of protein options in drinks, and workforce expansion. Additionally, the company is focusing on growth in China, which is crucial for its global strategy. This positive momentum not only reflects Starbucks' resilience but also its commitment to adapting to customer preferences.

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