The Next wave: how the clothing retailer spread its wings and made sales surge

The GuardianFriday, October 31, 2025 at 3:00:09 PM
The Next wave: how the clothing retailer spread its wings and made sales surge
Next, one of the UK's largest clothing retailers, is revitalizing its image and expanding internationally, leading to a surge in profits. While many competitors struggle, Next is successfully attracting a growing fanbase overseas and diversifying its offerings beyond just reliable work clothes and children's apparel. This transformation is significant as it highlights the brand's ability to adapt and thrive in a challenging retail environment, making it a noteworthy player in the global market.
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