Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know they were made out of potatoes

FortuneFriday, October 10, 2025 at 7:19:51 PM
Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know they were made out of potatoes
Lay's is making a bold move to rebrand its iconic potato chips after discovering that 42% of consumers were unaware they were made from potatoes. The new packaging features a matte finish and a design reminiscent of wood planks, similar to potato crates, which aims to enhance consumer recognition and connection to the product. This rebranding is significant as it not only refreshes the brand's image but also emphasizes the natural ingredients, potentially attracting more health-conscious consumers.
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