Luxury Brands’ Stiffest Competition Is the Stuff They Have Already Sold

The Wall Street JournalSunday, October 19, 2025 at 9:30:00 AM
Luxury Brands’ Stiffest Competition Is the Stuff They Have Already Sold
Sales of secondhand luxury goods are outpacing those in traditional brand stores, highlighting a significant shift in consumer behavior. This trend matters because it reflects changing attitudes towards sustainability and value, as shoppers increasingly seek unique items at lower prices. Luxury brands may need to adapt their strategies to compete with this growing market.
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