Kim Kardashian’s Skims valued at $5bn after raising new funding

Skims, founded by Kim Kardashian and CEO Jens Grede, has recently raised $225 million in funding, elevating its valuation to $5 billion. This significant investment will enable Skims to broaden its intimates lines and expand into apparel and activewear, reflecting a strategic move to capture a larger market share. Kardashian's entrepreneurial ventures, including her cosmetics brand SKKN, have successfully attracted young shoppers, leveraging her vast social media following. This trend is not isolated; other celebrity-backed brands have similarly drawn venture capital investment, as investors recognize the marketing power and built-in audiences of high-profile founders. The success of Skims underscores the growing influence of celebrity brands in driving consumer demand and shaping market trends.