Black Friday Data Shows Online Sales Strong, Store Results Mixed
PositiveFinancial Markets

- U.S. ecommerce sales surged by 9.1% on Black Friday, reaching $11.8 billion according to Adobe, indicating a strong preference for online shopping amid ongoing economic uncertainties. However, the performance of physical stores remains uncertain, with mixed results reported.
- This increase in online sales highlights the resilience of digital retail, suggesting that consumers are increasingly turning to online platforms for their holiday shopping needs, despite potential budget constraints due to rising living costs.
- The contrasting trends between online and in
— via World Pulse Now AI Editorial System





