AI helps drive record $11.8 billion in Black Friday online spending
PositiveFinancial Markets

- U.S. Black Friday online spending reached a record $11.8 billion, driven by increased consumer preference for digital shopping, as reported by Adobe. This marks a 9.1% increase from the previous year, showcasing the growing influence of e-commerce during the holiday shopping season.
- The surge in online sales highlights the effectiveness of artificial intelligence in optimizing shopping experiences and marketing strategies, which has become crucial for retailers aiming to attract consumers amid economic uncertainties.
- Despite the positive online sales figures, concerns remain about overall consumer spending due to rising living costs and inflation, which may impact physical store sales. This juxtaposition reflects a broader trend of shifting consumer behavior and economic pressures affecting retail dynamics.
— via World Pulse Now AI Editorial System






