Teen brands win over wary Black Friday shoppers while other deals disappoint

FortuneSunday, November 30, 2025 at 10:31:12 PM
Teen brands win over wary Black Friday shoppers while other deals disappoint
  • On Black Friday, brands like Edikted, Kendra Scott, and Bath & Body Works attracted the most shoppers in crowded stores across the US, indicating a shift in consumer preferences during the holiday shopping season.
  • This surge in foot traffic for certain teen brands suggests that they are successfully appealing to a demographic that may have been hesitant to shop due to economic uncertainties, contrasting with the struggles faced by more established brands like Bath & Body Works.
  • The contrasting fortunes of these brands highlight a broader trend in the retail market, where traditional strategies may be failing to resonate with consumers, prompting companies to reassess their approaches to drive growth and maintain relevance.
— via World Pulse Now AI Editorial System

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