Coach is winning over Chinese consumers with ‘American design,’ says CEO Todd Kahn

FortuneTuesday, October 21, 2025 at 9:44:31 AM
Coach is winning over Chinese consumers with ‘American design,’ says CEO Todd Kahn
Coach is making significant strides in appealing to Chinese consumers, according to CEO Todd Kahn. By emphasizing its 'American design' aesthetic, the brand is resonating well with this key market. This is important as it highlights how global brands can adapt their strategies to connect with diverse audiences, ultimately driving sales and brand loyalty.
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